Compare Your Packaging
Understanding the differences between packaging types and the purpose each serves is important when deciding how you want to present your brands, and what kinds of experiences you want to create for your customers.
One of the most important components of creating a great consumer experience with your cannabis brand is the impact your product makes on the shelf, and once it’s opened.
Product freshness, color, composition, water stability and “nose” are regularly cited by cannabis consumers as critical in their selection process.
N2 packaging can help solve the current problem with flower freshness. According to a recent study conducted by Brightfield Group, 4 out of 10 consumers complain of issues related to freshness with current packaging and would switch from their current brands to get the N2 packaging.
Additionally, the study found that 67% of consumers would pay $1-$3 more for cannabis packaged in the N2 packaging.